March 24, 2017 we loaded the bus and headed for the big city! Americas Beauty Show in Chicago. 30 Barbering, Cosmetology, and Esthetics  students attended a weekend of fun and education.. We arrived in Chicago at 9am after an all night bus ride, dropped our bags at the Embassy Suites Hotel and headed right to McCormick Center, (the largest convention center in North America). After checking in our students were invited to the L’ANZA stage where Leah Freeman and Ammon Carver took time to speak with our students about the industry and the show. L’ANZA educators then did a class for a students right on the  show floor. Aquage co-founder Louis Alvarez always a friend to CHD invited us backstage for a look behind the scenes at the Aquage/Babyliss Pro stage. Nicole was awesome as she explained to our students what goes on behind the scenes During the show our students were able to attend classes and see demonstrations from numerous product lines and professionals. Sunday Night we were invited to the Salon Centric after party for drinks and hors d oeuvres. Pulp Riot did a color show and it did not disappoint. Matrix put on a scavenger hunt for our students and provided hands on educational opportunities as well.  Eric Cheek from Andis did a clipper class on the show floor using Jesse Montalvo one of our barbering students as a model. The trip was a great success hope everyone enjoys the pictures and we can’t wait to return next year.

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