The beauty industry is teeming with potential career paths and opportunities. From the trendy resurgence of barbering to the booming demand for nail technicians, cosmetologists, and estheticians, the industry is growing at an incredible rate. The Bureau of Labor Statistics reports a 10% growth rate for barbers, hair stylists, and cosmetologists, significantly faster than average.
Despite the wealth of opportunities, many beauty professionals are gravitating toward freelancing. Here’s why freelancing is attractive and how you can get started.
Why Freelance?
Professional Values
The beauty industry offers flexibility that is often unmatched by other careers. Part-time positions are common, and the multifaceted skill set of beauty professionals allows for various side-hustles. Unlike traditional office settings, beauty pros aren’t confined to one location.
Millennials, in particular, value the ability to be their own boss, set their own schedules, and achieve work-life integration. Freelancing offers these benefits without the time or financial commitment of starting a brick-and-mortar business.
Specialization
Freelancing allows beauty professionals to focus on their passion. Whether you’re a makeup artist specializing in bridal makeup or a cosmetologist honing in on specific skills, freelancing provides the freedom to pursue your niche. In a salon, you might have to cater to a diverse clientele, which can limit your ability to specialize.
How to Start Freelancing
Build Your Client Base
Start building your client base immediately, even while still in school. Work in student clinics or salons to take advantage of networking opportunities. Build rapport with clients and make a name for yourself early on.
Choose Your Focus Area
Decide whether you want to specialize in a niche or offer a broad range of services. Understanding your focus helps you stand out against the competition and attract your target demographic.
Create a Professional Portfolio
Take high-quality before-and-after pictures and highlight your best work. Consider investing in a professional photoshoot to enhance your portfolio.
Establish an Online Presence
Your portfolio should be accessible on social media and a website. Ensure your online presence is sleek, easy to find, and navigate. Regularly post updates, appointment openings, and use social media best practices and hashtags to build a following.
Is Freelancing Right for You?
The beauty industry offers numerous paths, including freelancing, employment, or opening a business. If you’re unsure which path to take, contact the College of Hair Design. Our goal is to help aspiring beauty professionals gain the education and guidance needed to launch successful careers.